Optimize Your OLV Advertising with Social Display Ads

Today, as more and more people are spending a significant amount of time watching videos online, online video advertising, also known as OLV advertising, has become one of the most effective ways for brands to reach and engage with their target audience. Here’s more on what OLV is in advertising, why you should use it, and how to get the best out of your OLV campaigns.

What Is OLV Advertising?

Online video (OLV) advertising is the practice of promoting products or services through video content across digital platforms, such as websites, mobile apps, and streaming services. It encompasses various ad formats, including pre-roll ads, post-roll, in-stream ads, and more. With many consumers shifting from linear TV channels to online video platforms, there lies a lucrative opportunity for brands to reach their target audiences and achieve their marketing goals through OLV advertising. 

Unlike traditional TV commercials, OLV advertising allows for precise targeting, and for adding interactive elements to ad units, making it a preferred choice among modern advertisers for their marketing mix.

Including OLV ads in advertising and marketing strategies is the right way to go for advertisers everywhere.

• Capture Attention: The use of visual media in OLV advertising makes the ad inherently engaging, allowing brands to tell compelling stories and connect with viewers on a deeper level as compared to static ads.
• Target Specific Audiences: Under OLV, video ads can be displayed across several digital platforms that cater specifically to your target audience. This helps ensure that your ad reaches the right people at the right time.
• Drive Results: By targeting the right consumers through OLV advertising, you increase your chances of achieving the desired results through your campaign.

Benefits of OLV Advertising

Using OLV ads in advertising strategies can be very beneficial for advertisers. Using online video advertising, you can showcase and convey the personality and values of your brand in an appealing way that static images and text cannot. By delivering informative video ads, brands can establish credibility, gain trust, and forge deeper connections with their audience. Furthermore, OLV or online video ads are inherently interactive, unlike the more traditional forms of advertising. Using video content for advertising strategies can significantly boost conversion rate, as video ads allow you to showcase your products or services in a manner that directly addresses a customer’s needs. An effective online video campaign can address different stages of the sales funnel, driving purchase intent and higher conversion rates.

Challenges in Omnichannel OLV Advertising

The most common challenges that you may come across in implementing omnichannel OLV video ad campaigns include: -

Lack of Creative Assets

Creating engaging online video (OLV) content for multiple channels and platforms can be a difficult task, involving a lot of time, effort, and costs.

High Production Costs

Producing high-quality video content can result in substantial expenses, especially when creating multiple versions of the same ad unit for different platforms. This could be a challenge for advertisers with limited budgets or resources.

Long Development Cycles

The process of conceptualizing, producing, and optimizing an online video campaign for omnichannel distribution can be time-consuming. Lengthy development cycles may also hinder your ability to respond quickly to changing market trends and capitalize on opportunities.

Optimizing for Different Platforms

Each digital platform has its own set of best practices, algorithms, specifications, and audience behaviors. One of the biggest examples of OLV advertising challenges is optimizing video content for maximum impact for different platforms. It requires a deep understanding of each platform's technicalities and audience demographics and takes a lot of time and effort as well.

Overcoming Challenges with Social Display Ads

The answer to these challenges? Social display Ads! The first thing you need to know is – What are social display ads? Social display ads involve taking a brand’s social media posts and converting them into display and video ads. Social display ads can pull content from the popular posts of your social media for OLV advertising across the internet. Two key examples of OLV advertising using social display ads would be configuring high-performing Instagram reels or Facebook videos and delivering them as programmatic video ads. 

Social display ads can be leveraged to optimize your OLV video ad campaigns. By selecting any of your high-performing social media posts and videos and converting them into OLV media ads, you can build brand awareness, boost engagement, drive conversions, and much more.

Benefits of Using Social Display Ads in Omnichannel OLV Advertising

Saves Time and Money

By converting high-performing social media posts into programmatic video ads automatically, as well as scaling them for serving across different platforms, social display ads help streamline the creative process and help reduce ad production costs significantly. This approach eliminates the need for separate creative development of ads for each platform, saving both time and resources.

No More Ad Fatigue

Repurposing successful social media content as video ads can help prevent ad fatigue among audiences. Since social display ads convert top social media posts instantly, you do not have to spend time making ad creatives. Plus, with a rich repository of social media content, Social Display ads can also help ensure that the brand always looks fresh. 

Better Performance

Using well-performing social media content for video ad campaigns increases the likelihood of success for the campaign. Since these posts have already proved to be popular on social platforms, they are more likely to perform well when repurposed as video ads across other digital channels as well. 

Brand Consistency

Social display ads ensure brand consistency across different platforms. By repurposing existing social media content, you can maintain a cohesive brand identity and communication strategy throughout your omnichannel advertising efforts.

Extended Reach

Social display ads enable you to extend your brand’s reach beyond the confines of social media platforms to networks and websites across the internet. By reaching audiences across a broader range of digital platforms and channels, you can increase brand exposure and capture new audiences.

While OLV advertising offers several benefits for brands, it is not without its challenges. Social display ads are something that you should consider adding to your marketing arsenal as a solution to overcome these obstacles and maximize brand awareness, recall, and reach.